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Weil
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WEIL DIGITAL SPOT  -  PRODUCTION & EDITORIAL

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Hook ‘em with high concept.

COMMERCIAL


Weil, one of the top-ranked global law firms, approached Michael Fiore Films to rebrand their web presence.  We wanted to avoid the easy default of creating sterile corporate videos.  As Weil’s office culture is youthful, we took a multi-camera production approach, similar to that used on many reality programs.  We created playful documentaries and commercials that give a glimpse into the life of a Summer Associate, to appeal to college students considering a career at Weil. 

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