.

© 2018 Fiore Media Group            Sales@FioreMediaGroup.commailto:Sales@FioreMediaGroup.com?subject=shapeimage_1_link_0
WeilWeil.htmlWeil.htmlshapeimage_2_link_0
BASEBASE_Beauty.htmlBASE_Beauty.htmlshapeimage_3_link_0
Meet the HilfigersHilfiger.html

Hook ‘em with high concept.

COMMERCIAL


In late 2015, Weight Watchers and Oprah Winfrey partnered.  The company rebranded with “Life Beyond the Scale”.  Great slogan, but a bit of a challenge for us when we were given the task to sell their SCALES.  But we rose to the occasion and came up with a fun, light premise that sums up their new slogan in 15 seconds.  The spot first appeared as a sponsored post on Instagram in January 2016. 


Agency:  Base Beauty

Director/Editor:  Michael Fiore

Director of Photography:  Bill Winters

Music VideoINASHTON.htmlshapeimage_7_link_0

WEIGHT WATCHERS / CONAIR “BALANCE” :15  -  PRODUCTION & POST