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BEAUTY AGENCY BRAND IDENTITY  -  PRODUCTION, DIRECTION, EDIT

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COMMERCIAL

Hook ‘em with high concept.


When the BASE beauty agency rebranded, they approached Michael Fiore Films with a specific and unique request:  Create a brand identity video that sells the concept of “beauty” with a gritty aesthetic.  Chief creative Michael Fiore was struck by the intriguing pitch, due to the juxtaposition of “grit” with “beauty.”  We rose to the challenge and crafted a video that is haunting, beautiful, and mesmerizing, using the RED Epic shot at 300 frames per second.  Check out our other work with BASE here!

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